Market Validation & PoC
Customer and competitor research, customer interviews, Japan-specific messaging and pricing tests, landing pages, test campaigns, pre-orders and crowdfunding.
VENTURES / JAPAN
YOUR BRAND.NEXT CHAPTER:JAPAN.
Your Hands-On Partner in Japan.
We help food and wellness brands create demand online, meet buyers in person and run the commercial operations behind sales in Japan. From Japanese Shopify stores to sales meetings in Japanese, we turn your market entry plan into day-to-day execution.
Let’s build in JapanIDEAS NEED SOMEONE TO MOVE THEM.
01WHAT WE DO
From First Steps
to Real Business.
Digital Growth
Acquire customers in Japan through e-commerce, advertising, social media and creators.
Business Development
Our Japan team meets buyers in person and negotiates in Japanese to build wholesale, retail and business partnerships.
Commercial Operations
Connect logistics, inventory, CRM and sales data to build an operation that keeps selling.
WHAT YOU CAN HAND OVER
Specific work. One connected plan.
From building your Japanese store to meeting buyers in person, we combine the work around your product, customers and route to market.
Shopify & E-commerce
Japanese-language Shopify stores, product pages, payment and shipping setup, purchase journey improvements, and traffic and purchase tracking.
Social & Creator Marketing
Planning, production and publishing for TikTok, Instagram, Facebook and YouTube Shorts. Creator selection, terms negotiation, product seeding, posting coordination and usage rights for paid advertising.
Full-funnel Advertising
Video and display campaigns to build awareness, Google and Yahoo! search ads to reach high-intent customers, retargeting and ChatGPT ads.
In-person B2B Sales
Our Japan team conducts sales meetings in Japanese, with in-person visits as the default. We handle product demos, proposals, quotations, commercial negotiations and ongoing follow-up.
Wholesale, Retail & Partnerships
Outreach to distributors, wholesalers and specialist trading companies serving multiple sales outlets. Meetings with retail buying teams, trial listings, joint promotions, and joint business planning (JBP) and execution.
Logistics, Inventory & Sales Operations
Logistics partner selection, inbound and outbound shipping and returns workflows, demand forecasting, reorder points, stock levels and inventory coordination across sales channels. CRM and sales reporting keep the work visible.
Profitability & Performance
Analysis of customer acquisition cost (CAC), conversion rate, average order value, repeat purchase rate, gross margin and lifetime value (LTV). We use the findings to improve ad spend, trading terms and inventory plans.
HOW THE WORK CONNECTS
From online demand
to retail conversations.
An example approach for a new wellness product
- 01
Build and test
Launch a Japanese landing page and Shopify store. Test demand through social content, creators and advertising.
- 02
Turn sales into evidence
Identify who buys, which prices and messages work, the cost of acquiring a customer, and what buyers say about the product.
- 03
Meet the buyers
Our Japan team takes that sales evidence to face-to-face meetings with wholesale and retail buyers, and develops a commercial proposal.
- 04
Make the channel work
Agree trading terms and promotions, plan delivery and inventory, and improve sales after launch.
Learning moves both ways. Feedback from retail customers informs online messaging, creative and advertising. Digital sales data helps refine retail proposals, promotions and stock planning.
The right starting point depends on the product.
For an industrial robot, we may start with interviews with business customers and on-site demos to validate adoption potential. We build the sales channels around how your customers evaluate and buy.
02WHY US
CONNECT PEOPLE.ALIGN GOALS.MAKE IT HAPPEN.
We connect hands-on B2B sales with the operations that sustain growth in Japan. We develop business with retailers, wholesalers, hotels and restaurants, from securing meetings through proposals to product launches.
We build the foundations behind that growth: product specifications, supply chain and inventory management, commercial documentation and monthly reporting. One partner to connect your commercial ambitions with day-to-day execution.
INSIGHTS / BUILDING YOUR JAPAN BUSINESS
GuideMarket Entry
Find Your Route to Market
Your Japan Market Entry Guide
Rule routes out, validate one channel, decide who owns the next step.
Read Article
GuideLocal Leadership
Connect Headquarters With Japan
Beyond Bilingual: Your Japan Business Lead
Hire for judgment, verifiable relationships and decision rights, not language alone.
Read Article
GuideDigital Execution
Turn Strategy Into Daily Execution
From Market Insight to Local Sales
Connect acquisition to follow-up in one process, with a person at every commitment.
Read Article
03ABOUT US
Japan Market Entry & Business Development.
A hands-on partner for food and wellness brands.
Company ProfileFounder’s Experience
Worked in trading and B2B business at a Colombian food conglomerate.Then helped a U.S. startup introduce products to over 2,000 major convenience store locations in Japan.Went on to work in new business development at a multinational technology company.Presented at numerous marketing seminars.